Legal
The Influencers Nordics AB · Skeppsbron 38, 111 30 Stockholm, Sweden · aram@theinfluencers.com · Organisation number: 559525-4888
At The Influencers Nordics AB, we believe that privacy is a fundamental right. We are deeply committed to handling personal data with care, transparency, and integrity. This Privacy Policy is intended to give you a clear and honest picture of how we collect, use, store, share, and protect your personal data — and what choices you have regarding that data.
We operate at the intersection of brand marketing and influencer culture, which means we regularly work with a wide range of individuals — including influencers, brand managers, agency contacts, and business partners across the Nordic region and beyond. This work involves the processing of personal data, and we take that responsibility seriously.
This Privacy Policy applies to all individuals whose personal data we process in connection with our business activities, including but not limited to:
Please read this policy carefully. By engaging with our services or providing us with your personal data, you acknowledge that you have read and understood the practices described herein. If you have any questions, we encourage you to reach out to us directly at aram@theinfluencers.com.
The Influencers Nordics AB is a Swedish-registered limited liability company (aktiebolag) specialising in influencer marketing, media brokerage, and the facilitation of partnerships between brands and content creators. We are headquartered in Stockholm and serve clients across the Nordic market and internationally.
For the purposes of the General Data Protection Regulation (GDPR) and Swedish data protection legislation, The Influencers Nordics AB acts as the data controller for the personal data described in this Privacy Policy. This means we are responsible for determining the purposes and means of processing your personal data.
In some circumstances — for example, when we act on behalf of a client to manage a specific campaign — we may act as a data processor on behalf of that client (who acts as data controller). In those cases, our processing is governed by a separate data processing agreement.
Our contact details
The Influencers Nordics AB · Skeppsbron 38, 111 30 Stockholm, Sweden · Organisation number: 559525-4888 · aram@theinfluencers.com
We collect and process different categories of personal data depending on the nature of our relationship with you. Below is a detailed overview of the types of data we may hold.
When individuals or companies reach out to us, enter into agreements with us, or otherwise engage with our business, we typically collect basic identification and contact information. This includes:
This data is essential for us to communicate with you, manage our professional relationships, and fulfil any contractual obligations we have towards you or your organisation.
When you register an account on The Influencers platform, we collect and store:
A core part of our business involves identifying, evaluating, and engaging with influencers and content creators across social media platforms such as Instagram, TikTok, YouTube, Facebook, X (formerly Twitter), Pinterest, Snapchat, Sender, and others. In order to do this effectively and to deliver value to our clients, we collect and process a range of data points relating to public social media profiles and content performance. This may include:
Much of this data is publicly available on social media platforms. However, we treat it with the same level of care and diligence as any other personal data, particularly where it relates to identifiable individuals.
When you choose to connect a third-party social account (TikTok, Instagram, or YouTube) via the app, you authorise us to receive data through each platform’s official OAuth authorisation flow. This data is received via your explicit, revocable consent — not through scraping or third-party data brokers. The data we receive depends on the permissions you grant and may include:
This data is used solely to populate your creator profile, support campaign matching, and report performance metrics to brands you collaborate with. You may disconnect any connected platform account at any time from your account Settings. Upon disconnection or account deletion, we permanently delete all associated OAuth tokens and platform data (see Section 16).
When we enter into formal agreements with influencers, clients, or other business partners, we collect and store data necessary to manage those commercial relationships. This includes:
We retain records of communications that are relevant to our business activities. This may include:
We retain this data in order to maintain accurate records of our interactions, manage ongoing relationships, and resolve any disputes or misunderstandings that may arise.
If you visit our website or interact with our digital platforms, we may collect certain technical data automatically. This can include:
We use this data to understand how people use our digital platforms, improve our user experience, and ensure the security and proper functioning of our website.
We collect personal data through a variety of means, including:
Directly from you — when you create an account on our platform, contact us by email or phone, fill in a contact form on our website, sign up to receive communications from us, apply to work with us as an influencer or employee, or enter into an agreement with us.
Through OAuth authorisation— when you connect a social account (TikTok, Instagram, YouTube) you explicitly authorise us to retrieve data you grant access to via the platform’s official OAuth flow. We do not scrape platform data.
From publicly available sources — including social media platforms (Instagram, TikTok, YouTube, etc.), professional networking sites such as LinkedIn, and other publicly accessible online sources. We may use third-party tools and platforms to help us discover and analyse publicly available influencer profiles at scale.
From clients and business partners — clients may share influencer contact details, briefs, or campaign requirements with us. We treat any personal data shared by clients with the same level of care as data we collect ourselves.
From third-party platforms and analytics tools — we use a range of software tools to manage campaigns, track performance, and report on results. These platforms may provide us with aggregated or individual-level data about campaign reach and engagement.
Automatically through our website — via cookies, web analytics tools, and similar technologies when you visit our digital properties.
We only process personal data when we have a valid legal basis to do so under the GDPR. The legal bases we rely on are as follows:
Where we have entered into a contract with you, or are in the process of doing so, we process your personal data as necessary to perform that contract. For example, processing an influencer’s contact and payment details to coordinate and compensate them for a campaign, or processing a client’s details to deliver agreed services.
We may process personal data where it is necessary for the purposes of our legitimate business interests, provided those interests are not overridden by your rights and interests. Our legitimate interests include:
When we rely on legitimate interests, we carry out a balancing assessment to ensure your interests and rights are appropriately considered.
Some processing is necessary for us to comply with legal obligations under Swedish or EU law — for example, retaining financial records for accounting and tax purposes in accordance with the Swedish Bookkeeping Act (Bokföringslagen).
In certain situations, we may ask for your consent to process your personal data — for example, when you connect a social platform account via OAuth, or if we wish to send you marketing communications. Where we rely on consent, you have the right to withdraw it at any time by disconnecting the platform in your account Settings or by contacting us at aram@theinfluencers.com. Withdrawing consent does not affect the lawfulness of any processing that took place before the withdrawal.
We use the personal data we collect for the following purposes:
Platform account management — We use your registration data to create and maintain your account, authenticate you, and personalise your experience on the platform.
Influencer sourcing and campaign planning — We analyse social media data (both publicly available and received via OAuth) and influencer profiles to identify suitable creators for specific brand campaigns. This is at the core of our service offering.
Campaign management and coordination — Once an influencer is engaged, we use contact information to coordinate campaign logistics, provide briefs, review content, and manage timelines and deliverables.
Performance tracking and reporting — We collect and analyse engagement and reach data to measure the effectiveness of campaigns and provide meaningful reports to our clients.
Client relationship management — We use contact and commercial data to manage our relationships with brand clients, respond to enquiries, issue proposals, and fulfil contractual obligations.
Invoicing and financial administration — We process billing and payment information to issue invoices, process payments, and maintain accurate financial records in compliance with Swedish accounting law.
Communications and follow-up — We use contact details to follow up on business opportunities, send relevant updates, and maintain ongoing relationships with influencers and clients.
Legal and compliance purposes — We may process data as necessary to meet our legal obligations, enforce agreements, or defend against legal claims.
We will never use your personal data in ways that are incompatible with the purposes described in this Privacy Policy without first notifying you and, where required, obtaining your consent.
We do not sell, rent, or trade your personal data with third parties for their own marketing purposes. However, we do share personal data in the following circumstances:
With clients — When we propose influencers for campaigns, we may share profile information, social media statistics, and in some cases contact details with our brand clients. We do so only to the extent necessary and in line with our contractual obligations.
With influencers and content creators — We may share relevant campaign details and client information with influencers as necessary to facilitate their participation in a campaign.
With technology and service providers — We use a number of third-party tools to run our business, including campaign management platforms, CRM systems, email services, cloud storage, and analytics tools. These providers act as data processors and are bound by data processing agreements that restrict their use of personal data to delivering services to us.
With professional advisors — We may share data with lawyers, accountants, auditors, or other professional advisors where necessary to obtain professional advice or manage legal proceedings.
With regulatory and governmental authorities — We may disclose personal data to authorities such as the Swedish Tax Agency (Skatteverket), the Police, or other regulators if required to do so by law or in response to a lawful request.
In connection with a business transaction — In the event of a merger, acquisition, or sale of all or part of our business, personal data may be transferred to the relevant parties as part of that transaction, subject to appropriate confidentiality protections.
The Influencers Nordics AB is based in Sweden and primarily operates within the European Economic Area (EEA). However, some of the third-party platforms and tools we use may process data outside the EEA — for example, in the United States or other countries that may not offer the same level of data protection as the EU.
Where such transfers occur, we ensure that adequate safeguards are in place to protect your personal data, in accordance with GDPR Chapter V. These safeguards typically take the form of:
If you would like more information about the specific safeguards we have in place for international transfers, please contact us at aram@theinfluencers.com.
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. Our general retention approach is as follows:
When personal data is no longer needed, we securely delete or anonymise it in accordance with our internal data management procedures.
As a data subject under the GDPR, you have a number of important rights regarding your personal data. We are committed to upholding these rights and making it easy for you to exercise them.
Right of Access
Request a copy of the personal data we hold about you, along with information about how and why we process it.
Right to Rectification
Ask us to correct or update inaccurate or incomplete personal data we hold about you.
Right to Erasure
Request deletion of your personal data where it is no longer necessary, or where you withdraw consent. Platform users can delete their account and all associated data directly from the app (Settings → Account → Delete Account) or by submitting a request at /legal/data-deletion. This right is not absolute where a legal obligation to retain exists.
Right to Restriction
Ask us to restrict how we use your personal data, for example while a dispute is being resolved or while we verify its accuracy.
Right to Data Portability
Receive your personal data in a structured, commonly used, machine-readable format and transfer it to another data controller where processing is consent- or contract-based and automated.
Right to Object
Object to processing based on legitimate interests, and unconditionally object to use of your data for direct marketing at any time.
Automated Decision-Making
Not be subject to solely automated decisions — including profiling — with significant legal effect. We do not currently engage in such processing.
Right to Withdraw Consent
Withdraw consent at any time where processing is consent-based, including disconnecting connected social accounts from your app Settings. Withdrawal does not affect the lawfulness of prior processing.
To exercise any of these rights, contact us at aram@theinfluencers.com. We will respond within 30 days. In complex cases we may extend by a further two months — we will notify you within the initial 30-day period.
You also have the right to lodge a complaint with a supervisory authority. In Sweden:
Integritetsskyddsmyndigheten (IMY)
Box 8114, 104 20 Stockholm, Sweden · www.imy.se
We take the security of your personal data very seriously. We have implemented a range of technical and organisational measures to protect personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
While we take every reasonable precaution to protect your data, no method of electronic transmission or storage is 100% secure. In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority (IMY) within 72 hours of becoming aware of the breach, and will notify you directly where required.
Our website may use cookies and similar tracking technologies to improve your browsing experience, understand how our site is used, and support our marketing activities. Cookies are small text files stored on your device when you visit a website.
The types of cookies we may use include:
You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
For full details about the cookies we use, please contact us at aram@theinfluencers.com.
Our website and communications may contain links to third-party websites or social media platforms. This Privacy Policy applies only to The Influencers Nordics AB and does not cover the privacy practices of any external websites or platforms. We encourage you to review the privacy policies of any third-party sites you visit.
Similarly, when we direct you to or discuss social media platforms such as Instagram, TikTok, or YouTube, those platforms have their own privacy policies and terms of service that govern the processing of your data within their environments.
Our services are intended for adults and are not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have inadvertently collected personal data from a child under the age of 16 without appropriate consent, we will take steps to delete that data as promptly as possible. If you believe we may have collected data from a minor, please contact us immediately at aram@theinfluencers.com.
We may update or revise this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or the services we offer. The effective date at the top of this document will be updated whenever a new version is published.
For significant changes that materially affect how we process your personal data, we will endeavour to notify you directly — for example, by email — where we have your contact details and where it is practicable to do so. In all cases, the most current version of this Privacy Policy will be available upon request.
We encourage you to review this policy periodically to stay informed about how we are protecting your personal data.
If you have registered an account on The Influencers platform, you have the right to delete your account and have your associated personal data permanently removed. We provide the following ways to exercise this right:
In-app deletion — Navigate to your account Settings → Account → Delete Account. This will immediately and permanently delete your profile, credentials, uploaded media, in-app activity, and all connected social platform tokens.
Online deletion request — Submit a request via our dedicated Data Deletion page. This page can also be used by users who no longer have access to their account.
Email request — Email us at aram@theinfluencers.com with the subject line “Account Deletion Request” and include your registered email address or social media handle. We will process your request within 30 days.
On account deletion, the following happens:
Connected platform disconnection — If you disconnect a social account without deleting your full account (Settings → Connected Accounts → Disconnect), we revoke and delete the associated OAuth tokens and platform data within 30 days. We do not retain TikTok, Instagram, or YouTube platform data beyond this window after disconnection.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please don’t hesitate to get in touch. We are happy to help and aim to respond to all enquiries promptly.
The Influencers Nordics AB
Skeppsbron 38, 111 30 Stockholm, Sweden
Organisation number: 559525-4888
For privacy-specific requests — including data access, erasure, or objection requests — please email us with the subject line “Privacy Request” and include your full name and, where applicable, your social media handle or the email address associated with your data. You can also submit a deletion request directly at theinfluencers.com/legal/data-deletion.
This Privacy Policy is governed by Swedish law and the General Data Protection Regulation (EU) 2016/679. In the event of any conflict between this policy and applicable law, the applicable law shall prevail.